Did you fix your nets while the sea was stormy? Its not too late to start now!

 “When fishermen can’t go to sea they mend their nets” is a term I heard a few times over the last few weeks. Now in NZ we are in level 2, this means for many businesses they are able to get back out onto the water and cast their nets. Some will be fishing the same waters for the same fish, others will have been typical Kiwis, realising that they need to change which waters they fished in, their target catch and even their methods. Unfortunately for some others it means no more fishing until they can find a new boat.

I love this fishing analogy as it really clearly states what leaders should be doing when times are rough. Getting their businesses ready to go, ensuring that all of their business tools are ready to get them off to the best start possible and to sustain in the longer run through the likely upcoming recession. The future can be won or lost as you prepare for the next vital stage as we come out of Covid-19 into the new world.

My question is a simple one, for those of you who are able to continue, did you spend the time in lockdown fixing your nets, preparing for the future, to be able to achieve more in the new world? If not, don’t worry, its not to late to start.

The close down will have created financial challenges for many businesses and the coming months are likely to create further stresses as you recover.  Having a CFO by your side as you get back on track providing strategic insight and challenge to you and your leadership team can get you ahead of the game.

For information on how The CFO Limited can provide an affordable solution to your CFO needs and give you an advantage over your competitors providing confidence to your investors to continue to support your business please visit www,THECFO.co.nz or contact us at Paul@thecfo.co.nz for a no obligation discussion.